Date/Time: May 20, 2015, 5:30-8:30 PM
Location: Westin – Tysons corner
Selling to the Government has never been easy; in today’s tight market it’s become even harder. Social media marketing is a creative and effective way to reach your audience, that is often far less expensive than traditional marketing. But in a niche market such as Federal contracting, how do we use social media effectively? How do you know where to focus your efforts for maximum ROI? How do you measure success?
This speaker series event will inform attendees of the current social media landscape in Government contracting and demonstrate how it can be used for maximum results. Participants will leave with a greater understanding of the current social media landscape, how to evaluate which social platforms are the best fit for their organization’s strategic goals, and how to measure the impact of their social campaign efforts.
- Understand that Government buyers are consuming information on digital platforms more than ever, through blogs, social media posts, etc. (Market Connections study).
- Learn about and understand the various social media platforms relevant to those in the government contracting market and where to focus your strategy and efforts.
- Discover how to use social media marketing to acquire and engage customers.
- Learn where to focus your efforts with limited resources.
- Learn how to measure your efforts and evaluate ROI.
Get To Know The Speakers
Moderator: Joyce Bosc
Since founding Boscobel Marketing Communications, Inc. in 1978, Joyce Bosc has provided a full range of communications services for high-tech companies, associations, federal, state and local governments, government contractors, real estate and utility companies. Her extensive experience includes nationally prominent product rollouts and company launches (including America Online), brand management programs, marketing to the government and complete strategic and tactical marketing plans. An expert in the field of branding, she has been interviewed by and contributed stories to media outlets such as MSNBC.com, National Public Radio (NPR), Association Management, Washington Business Journal, CNET Radio and UPI, among others. Joyce holds a bachelor’s degree from the University of Maryland in radio, television and film.
Douglas Burdett is the principal of Artillery, a B2B marketing agency, and is the host of The Marketing Book Podcast. B2B Marketing Insider has listed his company’s blog, The Forward Observer, as “One of The Best B2B Marketing Blogs” and listed Douglas as one of the “Top 50 B2B Marketing Influencers on Twitter.” In 2014 Douglas was named to Inside View’s Top 25 Marketing Influencers list. In addition, Douglas is the author of Fire Support a marketing blog for defense contractors. Washington Business Journal has listed him as one of “7 Twitter handles our reporters think you should follow.” DefenceIQ, the UK-based defense industry publication has listed him on its “Ten 10 Defence Industry People You Should Follow on Twitter.” Before starting his business career, Douglas graduated from VMI, served as a U.S. Army artillery officer in Germany for three years and then earned an MBA.
Naveen Krishnamurthy is Founder & CEO of RIVA Solutions, Inc., a Federal oriented small business best known for their innovative and cutting edge solutions in web development, mobile applications, social media & big data centering around the Federal Digital Government initiatives. Naveen has been heavily involved with Government Agencies and related organizations in the areas of thought leadership surrounding Acquisition Management and Emerging Technology. Mr. Krishnamurthy holds both undergraduate and graduate degrees from the University of Maryland. He is a recent Fed100 award recipient.
Jessica Primanzon, MBA
Jessica Primanzon is a Senior Manager on the Global Field Marketing Team at Deltek, the leading global provider of enterprise software and information solutions for government contractors. In her current role, she manages all field marketing efforts for four key product lines, including Enterprise level sales of Deltek’s flagship offering, Costpoint. Jessica has 20 years of experience in marketing and public relations, including campaign management, lead generation, sales enablement, content marketing, project management, social media, exhibit management, event planning, meeting planning, process development and promotions. Prior to joining Deltek, Jessica held numerous marketing positions in the Washington, D.C., metro area. She received her BA in Economics and Business from St. Mary’s College of Maryland and an MBA in Marketing from Marymount University.
Mark Amtower advises small, medium and large companies on all facets of marketing to the government. He specializes in helping companies develop thought leadership positions in a defined niche and leveraging social media to gain targeted visibility in the government contracting market. His expertise in both marketing to the government and LinkedIn makes him a sought after consultant, consultant, consultant, consultant, keynote, luncheon and workshop speaker. His books, Government Marketing Best Practices (2005) and Amazon best seller Selling to the Government (2011) are industry standards. He has been quoted in over 250 publications worldwide and speaks at 30+ industry events each year. His radio show, Amtower Off Center, is in its eighth year on Federal News Radio and was the first radio show in the country to address issues concerning issues impacting the government contracting community.
Valeria Quinonez is the Communications Director for AOC Key Solutions, a consulting firm that helps companies win Government contracts by providing proposal development expertise. As Communications Director, Valeria manages and executes content strategy for the AOC Key Solutions website, blog, social media channels, and email newsletter. She is responsible for leveraging digital strategies to acquire new customers, share creative and meaningful brand content, and engage the company’s online community. Valeria has 7+ years of experience in marketing, including social media marketing, content marketing, content strategy, community management, and email marketing. Prior to joining AOC Key Solutions, Valeria held marketing positions in the Washington, D.C., area and Miami, Florida. She received her BA in International Relations from Florida International University. She is also a Digital Marketing alum of General Assembly in Washington D.C.